I study how users interact with systems in the real world and use that insight to either create new solutions or refine existing ones so they are clear, intentional and workable.

Some projects begin from a blank start, some involve restructuring what is already in place, and others focus on shaping the tone and experience so the outcome actually resonates.

This space shows how I research, frame problems and translate ambiguous ideas into deliverables with a solid rationale behind them.